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課程名稱 |
管理經濟學
MANAGERIAL ECONOMICS |
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開課學期 |
99-1 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
林修葳 |
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課號 |
GMBA7025 |
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課程識別碼 |
749EM0510 |
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班次 |
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學分 |
2 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二6,7(13:20~15:10) |
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上課地點 |
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備註 |
本課程以英語授課。本課程以英語授課。For students w/o business academic background.
限本系所學生(含輔系、雙修生)
總人數上限：66人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/991gmbamae |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Expectation
Have your Laptop computers down ~ in a small classroom, it’d be distracting when some one checks his emails during the class.
Get well prepared before you go to class
Please do not sleep in class.
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課程目標 |
Tentative Schedule
Due Dates 【Please Mark Your Calendar】
Essay: 2010-12-28 Industry Analysis Report:
Please include the following 7 Sessions in your Report
Supply and Demand Elasticity; Capacity;
Government Policy; Global Competition;
Local Competition; Factor Inputs;
Bargaining Power;
Each Group needs to specify the industry of their interest.
First-come, First-serve Basis DURING THE BREAK
At most 2 Groups for each of the following Industries:
(1) Cement (2) Food & Beverage (3) Plastics (4) Textiles
(5) Electric Machinery (6) Appliance & Cable (7) Chemical
(8) Glass & Ceramics (9) Paper & Pulp (10) Steel & Iron
(11) Rubber (12) Automobile (13) Semiconductor (14) Other Electron
(15) Construction (16) Transportation (17) Tourism
(18) Banking & Insurance (19) Retails & Department Stores
(20) Other
Written Assignment - Problem Set 1: 2010-11-23
Written Assignment - Problem Set 2: 2011-01-04
Case I: 2010-10-05
Case II: 2010-11-09
Case III: 2010-12-14
Case IV: 2010-12-28
Sessions：
Part 1: Introduction: Markets and Prices
2010-09-14 First Day of Class
Chapters 1 & 2 The Basics of Supply and Demand
Part 2: Producers, Consumers, and Competitive Markets
2010-09-21 Chapter 2 Supply and Demand
Chapter 3 Consumer Behavior
2010-09-28 Chapter 4 Individual and Market Demand
Chapter 6 Production
2010-10-05 Case I NWA
Chapter 6 Production
2010-10-12 Chapter 7 The Cost of Production
Part 3: Market Structure and Competitive Strategy
2010-10-19 Chapter 8 Profit Maximization and Competitive Supply
Introduction to Market Structure & Profit Maximization
2010-10-26 Chapter 9 The Analysis of Competitive Markets
2010-11-02 Chapter 10 Market Power: Monopoly and Monopsony
2010-11-09 Case II De Beers
2010-11-16 Chapter 11 Pricing with Market Power
Part 4: Information, Market Failure, and the Role of Government
2007-11-23 Chapter12 Monopolistic Competition and Oligopoly
2010-11-30 Chapter13 Game Theory and Competitive Strategy
2010-12-07 More on Game & Information
2010-12-14 Case III British
2010-12-21 Chapter17 Markets with Asymmetric Information
2010-12-28 Case IV Bitter
Essay
2011-01-01 Happy New Year; Happy Holiday
2011-01-04 Industry Analysis Report
2011-01-11 Final Exam
* Cases 2 - 5 will be handed out 3 weeks before the discussion session
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課程要求 |
Course Requirements:
(83de) It is expected that every student attend all classes.
(83de) You are encouraged to participate actively in classroom discussions.
(83de) In the event of a personal emergency, notify instructor before class. In order to maximize your learning and to receive credit for your classes, you must attend at least 80% of classes.
EVALUATION:
Two Written assignments (Individual), One Essay (Max 15 Pages; GROUP ) and Four Case Studies (Group & Individual) Max 2 Pages Write-up ……………………………………………….… 40%
Final exam (2011-01-04) .....….................................. 40%
Class participation …............…..........………………..……. 20%
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預期每週課後學習時數 |
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Office Hours |
備註： Consultation Hours:
Office Hour Monday 3-6pm plin@management.ntu.edu.tw
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指定閱讀 |
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參考書目 |
Text Book:
Pindyck and Rubinfeld, Microeconomics, 7th edition, Prentice-Hall 2009.
PART I Markets & Prices
PART II Producers, Consumers & Competitive Markets
PART III Market Structure & Competitive Strategy
PART IV Information, Market Failure & the Role of Government
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評量方式
(僅供參考) |
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